With a catalog enriched by the recent contracts signed with major rights holders (Gaumont, Carlotta, ESC, Sony ...), 1000 new films programmed in 2019 and nearly a million screenings, UniversCiné must now seduce cinema lovers and gain popularity. The UniversCiné Pass will be launched at the end of 2019 with it’s new SVOD offer and aims at conquering a new audience, beyond the launch phase, around three major strategic axes:- A spectrum and deployment and increased availability on IPTV boxes and operators- An unprecedented marketing, press and communication launch, a first in company’s history- The launch of the AVOD as a recruiting leverIn order to give to the european works, the visibility and editorial quality offered by our services, we need to move up a gear on all of these plans in order to convert our growing traffic (more than 250,000 unique visitors per month), rejuvenated (51% of the users are under 35) and consumer (+ 75% of transactions and 85% of sales on the site in 2018, + 60% in 2019) but also to set up strategic alliances with stronger media and business partners in order to continue promoting the European cinema, its diversity and independence across all digital networks.IPTV will help us win a new audience with a complementary offer compared to the existing market. The integration of a single brand coupled with a significant marketing and communication investment that will be carried out by a new dedicated team, as well as the monthly and weekly launch of the AVOD should allow us to maximize both the recruitment and loyalty of an audience that will, hopefully, be conquered by the offer (7.8/10, our last satisfaction survey on the catalog).

Structure porteuse: 
La Cinémathèque des réalisateurs
Europe Créative
Financement obtenu: 
220 000 €
276 000 €
240 142 €